Let’s talk a little bit about the elephant in the room. No doubt you’ll have seen many learned people describing follower-count as a vanity metric, and you may even have noticed that I said previously it’s not our priority. So is it important at all? Well, yes. Yes, it is
Social Media is renowned for its edgy tone, but if you’re a solicitor, I’d probably avoid using acronyms like CBA and WTF. Although some personality should come through, you need it to be a likeable and appropriate personality. If you run a comedy club, go all out – but otherwise I’d definitely recommend aiming for quirky rather than zany. If you’re unsure, err on the side of caution. That said, to the other end of the scale, not even solicitors need to write social media posts as if they’re letters to grand-mama.
As a consumer, I’m quite picky. I make judgements based on websites and social media pages; if they’re badly presented I’m unlikely to part with my hard-earned cash, unless the product or service is seriously amazing and I can’t get it somewhere else. It’s a bit like a job interview: suit and tie is a bit stuffy and over-the-top these days, but if you’re going to offer somebody a job, you want them to make a bit of an effort and at least look presentable, right? Would you turn up for a job interview in your dog-walking clothes? Your gym gear? Unless you run a dog-walking business or a gym, are you likely to offer a job to anyone dressed like that?