Ever drift from an old friend? Nobody did anything wrong, you’re still friends, you just haven’t heard from each other in a while. Maybe you didn’t see each other for a few days that turned into a few weeks, and then a bit longer.
Ever noticed that sometimes the same thing happens in your business? A once-regular customer just disappears. They had a new car to pay for, or a holiday disrupted their regular routine, and through no fault of your own you just kind of slipped their mind.