We’ve all been there. You’re slogging away, working your fingers to the bone, wondering how your competitors seem to be doing better than you! What is it about their social media ads that draws customers in? You may only have seen one or two of their ads, and either been reeled in or turned off. But that’s rarely the full picture. Are they running more ads that you haven’t seen? What if you could see them all?
Social Media is renowned for its edgy tone, but if you’re a solicitor, I’d probably avoid using acronyms like CBA and WTF. Although some personality should come through, you need it to be a likeable and appropriate personality. If you run a comedy club, go all out – but otherwise I’d definitely recommend aiming for quirky rather than zany. If you’re unsure, err on the side of caution. That said, to the other end of the scale, not even solicitors need to write social media posts as if they’re letters to grand-mama.