We’ve all been there. You’re slogging away, working your fingers to the bone, wondering how your competitors seem to be doing better than you! What is it about their social media ads that draws customers in? You may only have seen one or two of their ads, and either been reeled in or turned off. But that’s rarely the full picture. Are they running more ads that you haven’t seen? What if you could see them all?
Social Media is renowned for its edgy tone, but if you’re a solicitor, I’d probably avoid using acronyms like CBA and WTF. Although some personality should come through, you need it to be a likeable and appropriate personality. If you run a comedy club, go all out – but otherwise I’d definitely recommend aiming for quirky rather than zany. If you’re unsure, err on the side of caution. That said, to the other end of the scale, not even solicitors need to write social media posts as if they’re letters to grand-mama.
As a consumer, I’m quite picky. I make judgements based on websites and social media pages; if they’re badly presented I’m unlikely to part with my hard-earned cash, unless the product or service is seriously amazing and I can’t get it somewhere else. It’s a bit like a job interview: suit and tie is a bit stuffy and over-the-top these days, but if you’re going to offer somebody a job, you want them to make a bit of an effort and at least look presentable, right? Would you turn up for a job interview in your dog-walking clothes? Your gym gear? Unless you run a dog-walking business or a gym, are you likely to offer a job to anyone dressed like that?